This Purple 'Frammer' appears to be the love child between a Hammer coral and a Frogspawn coral. 

If you look closely each polyp featuring the distinctive shapes of both parents

They are a rare branching member of the Euphyllia family, which have a reasonably fast growth rate due to their thin branches,  

It is an LPS coral (Large polyp stony) with long robust branches, each adorned with a single crown, decorated with round lobes. 

Euphyllia's are found in a variety of different colourations and polyp shapes, which include Frogspawn, Hammer and Torch corals.  

They are a good beginner LPS species, as they are generally hardy and in the right conditions, fast growers. 

This coral needs good lighting and indirect moderate flow to maintain optimum health.

Too much flow can easily damage this coral. 

In addition to this, it will also require the correct levels of Calcium, Alkalinity, and Magnesium along with various other trace elements found in natural seawater.

Additional feeding isn't required to maintain its health however it will feed on larger meatier foods as well as micro-plankton and fine coral foods. 

Care Level - Moderate

Flow - Medium

Lighting - Medium

Temperament - Aggressive, They have long sweeper tentacles which can pack a powerful punch 

Frags of this coral are per head 

Due to variations within species, your item may not look identical to the image provided.